Namiko Hashimoto, Representative Director
At ECLAIR, we were founded in January 2025 with the vision of “becoming a light that enriches people’s time and delivering a fulfilling lifestyle to the world.”
Our company name, ECLAIR, comes from the French word for “light” or “lightning.” It reflects our desire to bring new brilliance to everyday life through unexpected surprises and innovative ideas.
Our business spans a wide range of lifestyle-enriching fields, including gardening, outdoor activities, sports, and pets. However, we aim to do more than simply offer products and services—we seek to create experiences and emotional connections that make each customer’s time truly meaningful.
By harmonizing Japan’s refined sense of aesthetics with global values, we are also committed to building a sustainable society. Emphasizing coexistence with nature, we strive to create value that will be passed on to future generations, fulfilling our social responsibility.
Guided by our five core values—creativity, integrity, inclusiveness, harmony, and sustainability—we continue to embrace challenges in the pursuit of new value. Like a bolt of lightning—powerful and bold—yet like gentle light—subtle and comforting—we aspire to illuminate everyday life and stay close to our customers’ hearts.
We sincerely appreciate your continued support and patronage of ECLAIR.